5 Must Read Books on Business

Reading great books is the one of the best ways to learn. As a child and even now as an adult, I am convinced that there’s nothing you can’t learn by reading. I have the good fortune to be able to read some excellent books over the last thirteen years – books that have inspired me to change the way I see the world, my business, and the opportunities in front of me. In no particular order in which I’ve read them, here is a list of five books which have changed my life. May they change yours as well:

1) Think and Grow Rich – Napoleon Hill

I read this book maybe six years ago and decided to browse through it again on one cold winter morning. I forgot how inspiring this book and why this is the grandfather of all books written on success. The best way to be successful according to Hill is to convince your subconscious mind to believe in your goal without any doubts by repeating your goal statement until it becomes a reality. In other words, fake it until you make it.

2) The Power of Positive Thinking – Norman Vincent Peale

Long before ‘The Secret’ was a major bestseller. People have been reading this book to achieve a happier fulfilling life. I have sometimes been known to be a ‘Negative Nancy’ and this book helped to stop me in my tracks when I have negative thoughts in my head. The mantras helped me through difficult times offering some form of peacefulness in my heart when things get tough in the business world. You know how it is, it’s a jungle out there and these people will eat you alive for fun.

3) 7 Habits of Highly Effective People – Stephen R. Covey

Be proactive, your life is a product of your decisions. I stumbled upon this book when I was working many years ago as a young adult at a bookstore and I’m glad I read it. This book helped me to be effective and a whole new look on time management. It is really about visualising what you want to succeed. I took such a great liking to these habits.

4) Good to Great – Jim Collins

Even though I read this book when my company was just a startup, it inspired me to want to build something great and lasting. If you have a vision of a company you would like to one day build, this is a must-read for you.

5) Guerilla Marketing – Jay C. Levinson

This is the entrepreneur’s marketing bible. When you read this book, you start to develop an alternative form of promotions, how to put in minimal investment but yielding maximum results. It uses creative technique to get customer’s attention and go toe to toe with competitors. It taught me how to eliminate competition by creating opportunities for collaboration and how to make it easy for people to do business with you. Yet you still remain flexible and socially responsible.

Enjoy reading!!

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