Brand Strategy Job Description, Qualifications and Responsibilities

In this post, you will see Brand Strategy Job Description, Qualifications and Responsibilities. This information is useful to both job seekers and recruiters.

Brand Strategy Job Description, Qualifications and Responsibilities

As a brand strategist, you will be responsible for creating strategic media plans from development through implementation on an exciting account. Success is defined by your ability to come to the table with solutions, taking ownership of projects, and willingness to go the extra mile without being asked.


Strategic Development

  • Collaborate on media and marketing recommendations using a holistic media approach
  • Support the creation and maintenance of strategic and integrated client media plans and marketing recommendations
  • Utilize research and planning tools to help generate and support insights
  • Focus on details, including having strong data/rationale support recommendations
  • Have an intimate knowledge of the client’s brand and product details
  • Be proactive: Show interest in constantly learning and growing



  • Work collaboratively with multiple groups both internally and externally (client and creative agency)
  • Manage workflow and process procedures are followed and manage expectations accordingly


Stewardship and Responsibilities

  • Represent Canvas Worldwide professionally with clients and industry
  • Ensure that deadlines are met, including managing expectations internally
  • Manage accurate monthly budgets in conjunction with the Budget Manager
  • Provide oversight of Assistant Media Planner to ensure work is 100% error-free
  • Maintain proper documentation so information can be easily retrieved


  • Bachelor’s degree required
  • 2-4 years of experience in Media Strategy or Planning
  • Proven ability to drive projects from start to finish
  • Excellent written and verbal communication skills
  • Strong presentation skills, ability to communicate to internal managers and clients
  • Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to direct reports
  • High level proficiency and knowledge of Microsoft Office products as well as planning tools
  • Strong organizational and analytical skills
  • Excellent time management skills and ability to follow through
  • Extremely detail-oriented and precise
  • Proven ability to maintain strong internal, external, and client relationships

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