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Communication Specialist Job Description
The job of a Communications Specialist is to disseminate information to the appropriate audiences within an organization’s internal network. Using catchy titles, they produce interesting content for various platforms like TV shows and YouTube videos in an effort to attract more viewers.
Helpful for businesses, communications experts oversee all internal and external communications and act as the company’s public face. They prepare statements for release to the press, field questions from journalists, compile publications, organize press conferences, and more.
Duties of a Communication Specialist
- Developing effective corporate communication strategies.
- Managing internal communications (memos, newsletters etc.)
- Drafting content (e.g. press releases) for mass media or company website.
- Create effective internal and external communications strategies for our company.
- Research and write press releases and company website updates, including newsletters, blog posts and infographics.
- Work with public relations and marketing team members to brainstorm ideas for new content opportunities.
- Manage media inquiries and coordinate press conferences, interviews, and events.
Responsibilities of a Communication Specialist
- Develop effective corporate communication strategies.
- Manage internal communications (memos, newsletters etc.)
- Draft content (e.g. press releases) for mass media or company website.
- Organize initiatives and plan events or press conferences.
- Liaise with media and handle requests for interviews, statements etc.
- Foster relationships with advocates and key persons.
- Collaborate with marketing professionals to produce copy for advertisements or articles.
- Perform “damage control” in cases of bad publicity.
- Facilitate the resolution of disputes with the public or external vendors.
- Assist in communication of strategies or messages from senior leadership.
- Create and use a communication plan that includes reaching out to the media and making content for social media.
- Do research and write press releases, blog posts, infographics, and newsletters for the company.
- Learn and keep up-to-date on the company’s policies, principles, and strategies, as well as any new information that affects them.
- Set up and run press conferences, as well as plan events.
- Help external role-players figure out how to settle disagreements.
- Follow the company’s style guide to make sure we make a high-quality copy with no mistakes.
- Work with key people inside the company to come up with content ideas that fit with the company’s strategy and help with different brand initiatives.
- Help the team with communication campaigns and talk about how well they are doing.
- Build and keep relationships with journalists and other important people from the outside.
- Aligning communications and promotional activities with business goals.
- Communicating processes, strategies and outcomes with executives and stakeholders.
- Developing and publishing press releases, case studies or business proposals.
- Coordinating events and public appearances for company executives and business leaders.
- Planning and initiating communications and promotional campaigns.
- Measuring the performance of campaign strategies and improving approaches as necessary.
- Managing organizations’ social media accounts and maintaining a positive public image within these networks.
- Giving presentations and educating teams, executives, shareholders and the public about company news, updates and offerings.
- Build and maintain relationships with journalists, influencers, and other key figures.
- Work closely with the marketing team to develop marketing strategies.
- Maintain the company’s values and adhere to the company’s usual style guide.
Qualifications of a Communication Specialist
- Bachelors degree in communications, journalism, public relations, or a related field (essential).
- A minimum of 2 years experience in communications strategy development (essential).
- Excellent written and verbal communication skills.
- Works well under pressure and meets tight deadlines.
Skills of a Communication Specialist
- Highly computer literate with capability in email, MS Office, and related business and communication tools.
- Content writing experience for all media platforms.
- Proven social media and networking expertise.
- Strategic and creative mindset.
- Meticulous attention to detail.
- A portfolio of work available for review.
Salary of a Communication Specialist
The average Communications Specialist salary in the United States is $55,368 as of now, but the salary range typically falls between $49,616 and $62,867. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession.
In summary, Job Description for a communication specialist is someone who is responsible for creating and implementing a communication strategy that includes media outreach and the creation of content for social media platforms.
They research and write press releases, and content for the company website, infographics, blogs, and newsletters.
Finally, they arrange and coordinate press conferences, and plan events.