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Communications Specialist Job Description
Specialists in corporate communications help businesses by handling all public and internal communications and acting as the company’s face in the wider world. They are in charge of writing press releases, fielding questions from reporters, organizing press kits, and running press conferences.
A Communications Specialist’s primary responsibilities are outlined in this sample job description. Recruiters can make use of your own language and experience in crafting job adverts by editing and posting this sample job description for a Communications Specialist. Save time, draw in the most qualified applicants, and get the job done right with this pre-written job description template for a Communications Specialist.
See Also: Communication Specialist Job Description, Duties, Responsibilities, Qualifications, Skills and Salary
Duties of a Communications Specialist
- Be consistent in your brand’s messaging across all mediums.
- Maintain digital media archives including photos and videos.
- Collaborate with other members of the communications team to develop and roll out new communication plans and initiatives.
- Perform media outreach and answer media requests to increase product exposure.
- Create plans for handling communication crises at higher levels in the event that they occur.
Responsibilities of a Communications Specialist
- Develop and implement a communication strategy that includes media outreach and social media content creation.
- Research and write press releases, and content for the company website, infographics, blogs, and newsletters.
- Acquire and maintain a detailed knowledge of the company’s policies, principles, and strategies, and keep up-to-date with relevant developments.
- Arrange and coordinate press conferences, and plan events.
- Facilitate the resolution of disputes with external role-players.
- Adhere to the company’s style guide, ensuring that we produce a high-quality and error-free copy.
- Work with key internal role-players to brainstorm content ideas, in line with the company’s strategy and in support of various brand initiatives.
- Support and evaluate results of communication campaigns with the team.
- Build and maintain relationships with journalists and key external role-players.
- Create effective communication strategies for our company.
- Coordinate external and internal communications flow (memos, newsletters, etc.)
- Design sketches of the mass media announcement.
- Write content for company website.
- Plan events, seminars and press conferences.
- Communicate with media regularly.
- Manage media inquiries and arrange interviews, statements, etc.
- Build long-term relationships with influencers and key stakeholders.
- Collaborate with the marketing team.
- Serve as a facilitator and provide solutions for peaceful resolution of disputes.
- Develop, write and edit marketing and communications materials, including press releases, blog posts and social media content.
- Promote communications and marketing materials through appropriate social channels.
- Track analytics and create reports detailing successes and failures of communications campaigns.
- Ensure that all communications and marketing material aligns with brand standards.
- Maintain digital media archives including photos and videos.
- Work with communications team members to conceptualize and implement communications strategies and campaigns.
- Respond to media inquiries and perform media outreach to achieve brand placement in publications.
- Develop escalation protocols for managing communication crises, should they arise.
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Qualifications of a Communications Specialist
- Proven experience as communications specialist
- Experience in web design and content production is a plus
- Experience in copywriting and editing
- Proficient command of English
- BSc/BA in public relations, communications or relevant field
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Skills of a Communications Specialist
- Solid understanding of project management principles
- Working knowledge of MS Office; photo and video-editing software is an asset
- Excellent communication (oral and written) and presentation skills
- Outstanding organizational and planning abilities
- Excellent written and verbal communication skills.
- Works well under pressure and meets tight deadlines.
- Highly computer literate with capability in email, MS Office, and related business and communication tools.
- Content writing experience for all media platforms.
- Proven social media and networking expertise.
- Strategic and creative mindset.
- Meticulous attention to detail.
- A portfolio of work available for review.
Salary of a Communications Specialist
The average Communications Specialist salary in the United States is $55,368 as of , but the salary range typically falls between $49,616 and $62,867. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession.
In summary, Job Description for a Communications Specialist is someone who assist businesses by managing all internal and external communication of a company, and represent the company to the outside world.
Develop, write and edit marketing and communications materials, including press releases, blog posts and social media content.
Finally, they work with communications team members to conceptualize and implement communications strategies and campaigns.