In this article, we will show you the detailed and updated marketing management job description. Here you will also find the duties of a marketing management, responsibilities, qualifications, skills, and estimated annual salary.
This job description template provides critical duties and responsibilities for a marketing management. It’s ready to post on various job sites to assist you to recruit and hire talented marketing management who will help in executing strategies to optimize company and asset growth. As a job seeker, you can use this information to make a very rich resume and as well get yourself prepared for an interview.
Marketing Management Job Description
Marketing management get the word out about businesses, products, services, or brands. They come up with strategies for marketing and pricing, find new business leads, and manage the marketing department staff. They also handle budgets for marketing and look at trends.
Marketing Management are in charge of creating, implementing, and executing strategic marketing plans for an entire organization (or for different lines of business and brands within an organization) to bring in new customers and keep the ones they already have. marketing Management Job Description
Duties of Marketing Management
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
Responsibilities of Marketing Management
- Oversee all marketing campaigns for their company or department
- Implement strategy
- Promote a business, product, or service
- Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
- Represent the marketing team to cross-functional groups including product management, sales, or customer support
- Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
- Evaluating and optimizing marketing and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Generating new business leads.
- Increasing brand awareness and market share.
- Coordinating marketing strategies with the sales, financial, public relations, and production departments.
- Developing and managing the marketing department’s budget.
- Overseeing branding, advertising, and promotional campaigns.
- Managing the marketing department’s staff.
- Preparing and presenting quarterly and annual reports to senior management.
- Promoting our brand at trade shows and major industry-related events.
- Keeping informed of marketing strategies and trends.
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Qualifications of Marketing Management
There are a variety of ways to become a marketing manager, according to the U.S. Bureau of Labor Statistics (BLS). Sometimes, experience itself is enough, but some employers require a postsecondary education. Additionally, marketing managers who want to get ahead may consider professional certification. Here are a few qualifications of a marketing management:
- Bachelor’s degree (or equivalent) in marketing, business, or related field
- Proficiency with online marketing and social media strategy
- Proven success in designing interactive applications and networking platforms
- Willingness to travel
- Established contacts in media
Skills of Marketing Management
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
Salary of Marketing Management
The average Marketing Manager salary in the United States is $113,582 as of October 27, 2022, but the range typically falls between $99,638 and $130,364. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession.
A good marketing management is more than just establishing positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. A good marketing management of operation must have knowledge of the present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
He / She ensures that they assist in the preparing and presenting quarterly and annual reports to senior management.
Another important responsibility is to communicate effectively to all stakeholders including senior management and team members.
Finally, the duties of a marketing management is to provide excellent results and updating senior leadership on the progress of marketing activities and reporting on the results.
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