In this article, we will show you the detailed and updated marketing manager job description. Here you will also find the duties of a marketing manager, responsibilities, qualifications, skills, and estimated annual salary.
This job description template provides critical duties and responsibilities for a marketing manager. It’s ready to post on various job sites to assist you to recruit and hire talented marketing manager who will help in analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales. As a job seeker, you can use this information to make a very rich resume and as well get yourself prepared for an interview.Marketing Manager Job Description
Marketing Manager Job Description
A Marketing Manager is often in charge of planning and keeping track of the budget for the whole department, a certain segment, or a single marketing campaign. Marketing managers spread the word about businesses, products, services, or brands. They come up with marketing and pricing plans, find new customers, and manage the marketing department staff. They also make budgets for marketing and look at trends.
Marketing managers are very important to a business because they help promote and sell products to customers. They can lead and shape how a brand looks and feels in the market, and their duties can include all of the ways a company communicates. Find out how to do well as a marketing manager and how to move up in your career in this fast-paced field.
Duties of Marketing Manager
- Developing marketing strategies for new products.
- Organizing promotional events and coordinating day-of deliveries and staffing.
- Leading and training a team of Marketing Associates.
- Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints.
- Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales.
- Identifying potential new markets and creating a plan to enter the market.
- Partnering with product development and buying teams to estimate product demand.
- Brainstorming fresh advertising ideas with senior management.
Responsibilities of Marketing Manager
- Complying with all company, local, state, and federal accounting and financial regulations.
- Compiling, analyzing, and reporting financial data.
- Creating periodic reports, such as balance sheets, profit & loss statements, etc.
- Presenting data to managers, investors, and other entities.
- Maintaining accurate financial records.
- Performing audits and resolving discrepancies.
- Computing taxes.
- Keeping informed about current legislation relating to finance and accounting.
- Assisting management in the decision-making process by preparing budgets and financial forecasts.
- Assist in the preparation of financial reports such as financial statements and budget performance.
- Ensure compliance with applicable standards (i.e. GAAP, FASB), rules, regulations, and systems of internal control.
- Aid in the implementation of new accounting policies, standards, and guidelines.
- Provide accurate, timely, and relevant recording, reporting, and analysis of financial information.
- Identify areas for improvement and implement improvements to processes.
- Assist with and act as the primary point-of-contact for auditor requests.
- Handle sensitive information in a confidential manners.
- Evaluating and optimizing marketing and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Generating new business leads.
- Increasing brand awareness and market share.
- Coordinating marketing strategies with the sales, financial, public relations, and production departments.
- Developing and managing the marketing department’s budget.
- Overseeing branding, advertising, and promotional campaigns.
- Managing the marketing department’s staff.
- Preparing and presenting quarterly and annual reports to senior management.
- Promoting our brand at trade shows and major industry-related events.
- Keeping informed of marketing strategies and trends
- Working with the executive team, such as the marketing director or managing director, to set the marketing strategy for the business.
- Hiring and managing the performance of a more junior marketing team that can also include PR and creative staff.
- Researching and analyzing market trends and competitors.
- Overseeing marketing campaigns.
- Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
- Negotiating and liaising with third-party marketing agencies.
- Writing and delivering content and social media plans.
- Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
- Managing the design and production of promotional materials, such as websites and brochures.
- Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.
Qualifications of Marketing Manager
- Bachelor’s degree in Accounting or related field.
- More education or experience may be preferred.
- Special licenses or certification may be required.
- Strong analytical, communication, and computer skills.
- Understanding of mathematics and accounting and financial processes.
- Ethical behavior.
- Attention to detail.
Skills of Marketing Manager
- Demonstrate intermediate to advanced skills and knowledge of Excel, as well as other Microsoft Office applications.
- Strong analytical and problem-solving skills.
- Experience with accounting software.
- Excellent interpersonal skills to communicate effectively across the organization.
- Thorough knowledge of general ledger accounting and account reconciliation.
- Highly detail-oriented.
Salary of Marketing Manager
The average Marketing Manager salary in the United States is $113,582 as of October 27, 2022, but the range typically falls between $99,638 and $130,364. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession.
A good marketing manager is more than just coordinating marketing strategies with the sales, financial, public relations, and production department. A good marketing manager must perform all activities related to overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.
He / She hires and manages the performance of a more junior marketing team that can also include PR and creative staff. Finally, the duties of a marketing manager is to manage the design and production of promotional materials, such as websites and brochures.