Channel Marketing Manager, AVP - State Street Investment Management

If you are a driven, curious, and high-energy marketing professional, this opportunity with State Street Investment Management might be for you. We are seeking an AVP, Marketing Manager to help build and grow our North American business by delivering integrated channel and product campaigns that drive commercial success. The successful candidate will have a strong interest in financial markets, investment trends and innovation, and collaborate across teams to align on objectives, strategy and positioning.

Responsibilities & Qualifications:

This is an opportunity for a well-rounded and highly collaborative marketing professional with existing insights into the US Wealth and Institutional market segments and experience in leading integrated, multi-channel marketing campaigns and product launches. You will lead and deliver marketing programs to drive awareness, engagement and interest in State Street investment solutions and work closely with members of Marketing, Sales, Client Engagement, Strategy, and Product Innovation as well as external agencies and partners.

Responsibilities:

• Create and drive client-relevant, scalable and repeatable integrated channel marketing programs and key deliverables for State Street products and solutions
• Partner with internal and external stakeholders on key business objectives, client concerns and plans to achieve sales goals
• Work closely with internal marketing and strategy teams to develop and enhance product materials, product positioning, capabilities messaging, web experience and segmented channel communications
• Work closely with an array of marketing disciplines, including digital, social, content, measurement, brand and advertising, and events, to build cohesive, integrated multi-channel marketing plans and campaigns
• Partner with PR team to build assets for earned media
• Drive, measure and optimize the overall client experience for key investment solutions
• Proactively raise ideas for marketing programs and best practices
• Maintain deep understanding of distribution segments, support needs, and competitive landscape, including competitive best practices
• Lead and maintain project plans in support of channel and product marketing initiatives, communicating status, obstacles, timelines, deliverables and project progression across stakeholders
• Provide marketing leadership and Sales management with reporting metrics on all initiatives, programs and projects on a regular basis
• Manage respective marketing budgets against marketing plans

Qualifications:

• Bachelor’s degree preferably with major in marketing or communications
• 10+ years of marketing experience with demonstrated expertise in channel and integrated marketing
• Proven experience leading end-to-end, multi-channel campaigns
• Strong project management experience managing complex, cross-functional marketing programs
• Financial services, asset management, investment management, or related B2B marketing experience preferred
• Data-driven with a strong understanding of marketing technology
• Strong verbal and written communication and interpersonal skills
• Demonstrated ability to confidently interact with and influence stakeholders across the firm
• Excellent relationship building and management skills
• Ability to influence and collaborate to drive results
• Strategic thinker, creative in approach

Location & Travel

This position may be based in Boston, MA or Stamford, CT. Some domestic travel may be required.

Salary Range:

The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.

Employees are eligible to participate in State Street’s comprehensive benefits program, which includes: our retirement savings plan (401K) with company match; insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages; paid-time off including vacation, sick leave, short term disability, and family care responsibilities; access to our Employee Assistance Program; incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans); and, eligibility for certain tax advantaged savings plans.

For a full overview, visit https://hrportal.ehr.com/statestreet/Home.

About State Street

Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success.

We are committed to fostering an environment where every employee feels valued and empowered to reach their full potential. As an essential partner in our shared success, you’ll benefit from inclusive development opportunities, flexible work-life support, paid volunteer days, and vibrant employee networks that keep you connected to what matters most. Join us in shaping the future.

As an Equal Opportunity Employer, we consider all qualified applicants for all positions without regard to race, creed, color, religion, national origin, ancestry, ethnicity, age, disability, genetic information, sex, sexual orientation, gender identity or expression, citizenship, marital status, domestic partnership or civil union status, familial status, military and veteran status, and other characteristics protected by applicable law.

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Job Application Disclosure:

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.