Senior Brand Designer

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device.We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

Roblox is looking for a Senior Brand Designer to join our in-house creative team and shape how Roblox shows up in retail and digital storefronts around the world. You’ll be the creative force behind our fast-growing Retail & Prepaid business, turning gift cards, packaging, displays and in-store moments into bold, memorable brand experiences that bring the energy of Roblox into the physical world.

This is a hybrid role that blends conceptual brand design with hands-on design production. On the creative side, you’ll develop campaign and seasonal concepts, push the Roblox visual language in new directions, and build creative systems that flex across dozens of retailers, formats and markets. On the production side, you’ll take that work all the way to print and digital delivery. You’ll build mechanicals and dielines, prepare press-ready files, manage versioning and localization across regions, and make sure every asset meets retailer specs and brand standards.

You’ll partner closely with prepaid, marketing and creative stakeholders across a wide range of deliverables, including gift card artwork, packaging, shippers, display units, signage and localized asset versions. You’ll work within the Roblox design system and help evolve it, delivering high volumes of technically flawless files with speed and precision. You’ll collaborate with brand designers, copywriters, editors, product marketers, business partners and print vendors to raise the bar on every surface we touch.

We’re looking for a designer with strong conceptual instincts, deep production expertise, and the autonomy to lead work from blank page to shelf as we make Roblox a standout brand in retail worldwide.

You will:

• Own creative direction, design and execution for Roblox’s Prepaid, Retail and Licensing programs
• Concept and develop campaign, seasonal and partner creative that brings the Roblox brand to life in physical retail
• Create and deliver high-volume print and digital retail assets, including:
• Gift card creative
• Retail displays, shippers and signage
• Packaging and in-store materials
• Localized and regional versions
• New product innovations and premium formats
• Evolve and extend the Roblox design system for retail, translating brand concepts into highly crafted, accurate and scalable outputs
• Build and maintain production-ready templates and files that support speed, consistency and global scale
• Prepare and QA final art for production, including:
• Correct bleed, trim and safe areas
• Color setup (CMYK vs. RGB, spot colors when needed)
• Resolution and raster usage
• Dieline handling and file packaging
• Partner with internal stakeholders and retail business partners to manage quick-turn requests and deliver on tight timelines
• Coordinate with external vendors and production partners to ensure spec compliance, file readiness and print quality
• Maintain a high bar for creative quality and consistency across every retail expression of Roblox
• Improve the retail creative and production pipeline through documentation, templates and workflow best practices
• Mentor and guide designers, setting the creative and production standard for the work you lead

You Have:

• 9+ years of experience in brand design, with specific experience in retail and packaging design and proven expertise in both conceptual design and production artwork.
• An exceptional portfolio that shows:
• Strong conceptual thinking and original creative ideas, from early exploration to final execution
• Strong typography and layout
• The ability to work within a brand system at scale, and to evolve one
• Production rigor and file quality
• Retail, packaging and print work that has made it to shelf (strongly preferred)
• High fluency in Adobe Creative Suite (Illustrator, Photoshop and InDesign preferred) and Figma
• Deep comfort creating final, print-ready files with strong quality control and attention to detail
• Experience managing multiple stakeholders and projects at once with a calm, organized, self-directed approach
• A mindset that blends ambition and craft: you enjoy generating the big idea and being the person who makes it clean, consistent and production-perfect
• Strong collaboration and communication skills, with the ability to move fast, ask the right questions, present and defend creative ideas, and close loops quickly

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.

Annual Salary Range

$184,820—$230,660 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.