Senior Digital Product Manager Lead

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Senior Digital Product Manager Lead within PNC's MarTech organization, you will be based in Wilmington, DE or East Brunswick, NJ.PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

We are seeking an experienced Senior Product Manager to lead the strategy, implementation, and evolution of enterprise marketing workflow and work management capabilities. This individual will serve as the product owner for Adobe Workfront and related platforms that enable teams to plan, prioritize, manage, and deliver customer-facing communications and marketing initiatives.

The ideal candidate is a product management generalist with experience supporting marketing organizations, campaign execution processes, customer communication programs, content development workflows, or digital engagement initiatives. Direct experience with Adobe Workfront, Salesforce Marketing Cloud, or other MarTech platforms is a plus, but not required. The successful candidate will bring strong product management fundamentals, Agile delivery experience, and a track record of leading complex enterprise implementations.

Responsibilities

Product Strategy & Roadmap

• Define and execute the product vision, strategy, and roadmap for workflow and work management capabilities supporting marketing and customer communication teams.

• Identify opportunities to improve intake, planning, prioritization, workflow orchestration, collaboration, and transparency across cross-functional teams.

• Establish business outcomes, success metrics, and adoption goals.

• Drive continuous improvement of user experiences, processes, and platform capabilities.

Product Ownership

• Own and manage the product backlog, roadmap priorities, and release plans.

• Translate business objectives and stakeholder needs into product requirements, user stories, and acceptance criteria.

• Balance strategic modernization initiatives with operational and regulatory requirements.

• Ensure solutions are scalable, measurable, and aligned with enterprise architecture standards.

Agile Delivery Leadership

• Partner closely with engineering teams to deliver product capabilities through Agile methodologies.

• Lead backlog refinement, sprint planning, product reviews, and release readiness activities.

• Make prioritization decisions informed by customer value, business impact, and technical feasibility.

• Drive alignment across business and technology stakeholders.

Platform Implementation & Integration

• Lead the implementation and enhancement of Adobe Workfront and associated workflow capabilities.

• Support integration efforts across campaign management, content management, collaboration, reporting, and communication platforms.

• Partner with business stakeholders to define future-state workflows and user experiences.

• Contribute to governance models, platform adoption strategies, and operating frameworks.

Stakeholder Engagement

• Develop strong relationships across Marketing, Customer Communications, Digital, Technology, Compliance, and Delivery teams.

• Communicate roadmap progress, risks, and outcomes to senior leadership.

• Facilitate decision-making and alignment among diverse stakeholder groups.

• Serve as a trusted advisor on product strategy and workflow transformation initiatives.

Required Qualifications

• Bachelor's degree or equivalent experience.

• 8+ years of relevant experience.

• Demonstrated experience leading enterprise software, workflow, or platform implementations.

• Strong knowledge of Agile product management practices, including backlog management, prioritization, roadmapping, and stakeholder engagement.

• Proven ability to work across business and technology teams to deliver complex solutions.

• Strong communication, analytical, and problem-solving skills.

• Experience driving organizational adoption and change associated with new capabilities.

Preferred Qualifications

• Experience supporting marketing, customer engagement, campaign delivery, content development, or customer communication functions.

• Exposure to enterprise work management solutions such as Adobe Workfront, Jira, Asana, Monday.com, ServiceNow, or similar platforms.

• Exposure to customer communication or marketing technologies such as Salesforce Marketing Cloud, Adobe Journey Optimizer, Adobe Campaign, Marketo, HubSpot, or comparable solutions.

• Familiarity with campaign planning, content review and approval workflows, customer communications, and digital engagement processes.

• Experience with workflow automation, process optimization, and platform integrations.

• Experience working in large-scale enterprise or regulated environments.

What Will Make a Candidate Successful

• Strong product management discipline and Agile leadership.

• Ability to navigate ambiguity and build alignment across diverse stakeholders.

• Curiosity about customer engagement and marketing workflows without requiring deep platform specialization.

• Ability to translate complex business processes into intuitive digital solutions.

• Experience driving adoption and measurable business outcomes from enterprise platforms.

Preferred Candidate Profile

We are particularly interested in product leaders who are strong generalists and have successfully partnered with marketing, customer communications, digital, creative, or delivery teams. Hands-on experience with Adobe Workfront, Salesforce Marketing Cloud, Adobe Experience Cloud, or similar platforms is beneficial but not required. The strongest candidates will bring exceptional product management skills, a customer-centric mindset, and a proven ability to lead complex enterprise initiatives from strategy through execution.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

Agile Web Development, Business Requirements Documentation (BRD), Data Visualization, Digital User Experience, Employee Engagement, IT Architecture, JavaScript, Wireframing

Competencies

Business Acumen, Competitive Environment, Data Gathering and Reporting, Design Thinking, Effective Communications, Innovation, Knowledge Of Product Line, Marketing Strategy and Positioning, Product Development Life Cycle, Project Management, Solutions Development

Work Experience

Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Language Assessments

No Required or Preferred Language Assessments

Pay Transparency

Base Salary: $112,000.00 – $249,600.00Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 10/14/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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