Vice President, Senior Acquisition Strategy Manager

Join a team that shapes how businesses discover and engage with our products. You’ll influence acquisition strategy, apply data-driven insights, and drive meaningful growth through targeting, offer innovation, and cross-functional leadership.

As an Acquisition Strategy Manager in the Business Card Acquisition team, you’ll drive customer acquisition growth through audience strategy, segmentation, offer optimization, and performance analytics. You’ll partner across marketing, analytics, product, finance, risk, and channel teams to identify growth opportunities and deliver initiatives that improve acquisition and profitability. You’ll turn complex data into actionable insights and shape recommendations that influence decisions with meaningful business impact.

Job responsibilities

• Develop customer acquisition strategies to drive sustainable growth and profitability across products and channels
• Analyze customer, channel, and market data to identify growth opportunities and performance drivers
• Lead audience targeting and segmentation initiatives to improve acquisition effectiveness
• Evaluate acquisition offer performance and recommend optimization opportunities
• Partner with analytics teams to translate data into actionable business recommendations
• Monitor competitor activity, industry trends, and customer behaviors to inform strategy development
• Support forecasting, business planning, and financial analyses related to acquisition initiatives
• Build executive-ready presentations that communicate insights, opportunities, and recommendations
• Collaborate with product, marketing, finance, and risk partners to execute strategic initiatives
• Measure outcomes of acquisition programs and identify opportunities for continuous improvement
• Lead multiple initiatives simultaneously while managing timelines and stakeholder expectations

Required qualifications, capabilities, and skills

• Bachelor’s degree or equivalent practical experience
• 5 years of experience in strategy, marketing, analytics, consulting, finance, or a related field
• Strong analytical and problem-solving skills with experience using data to inform business decisions
• Experience developing business recommendations and presenting findings to stakeholders
• Ability to analyze large data sets and translate results into clear narratives
• Strong written and verbal communication skills
• Proven ability to manage multiple priorities in a fast-paced environment
• Experience collaborating across diverse stakeholder groups
• Advanced proficiency in Microsoft Excel and PowerPoint
• Demonstrated ability to influence without direct authority
• Strong attention to detail and commitment to delivering high-quality work

Preferred qualifications, capabilities, and skills

• Experience in customer acquisition, marketing strategy, or growth strategy
• Experience within financial services, consumer products, digital commerce, or related industries
• Knowledge of customer segmentation, targeting, and offer optimization approaches
• Experience building business cases and evaluating investment opportunities
• Familiarity with customer analytics, predictive modeling, or marketing performance measurement
• Experience partnering with analytics, data science, or research teams

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.