ViiV Healthcare (GSK) Sr. Director, Portfolio & Channel Marketing

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

This role is based at ViiV Healthcare’s U.S. headquarters in Durham, NC and follows a hybrid working model, requiring a minimum of 2 days per week onsite. Candidates who do not currently live within commuting distance of Durham will be required to relocate to North Carolina. This role is eligible for a domestic relocation package.Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!

Research Triangle Park | Where People + Ideas Converge (rtp.org)

The Senior Director, Portfolio and Channel Marketing leads U.S. portfolio marketing strategy across a complex HIV and specialty portfolio, connecting portfolio priorities with customer strategy and commercial execution. As an enterprise integrator, the role leads large strategic initiatives across brands, customer segments, field teams, and cross-functional partners. This work translates portfolio strategy into clear priorities, differentiated customer experiences, scalable resources, and strong commercial execution.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

Portfolio Strategy & Leadership

• Lead integrated portfolio and multi-brand strategies in partnership with brand teams and cross-functional partners to strengthen brand priorities and deliver greater impact.
• Lead complex strategic initiatives, portfolio business planning, prioritization, investment decisions, and long-term planning.

Core Areas of Accountability

1. HCP Engagement & Education

Lead the strategy and execution of HCP Engagement (HCPe), speaker programs, and peer-to-peer education, with accountability for the strategy, governance, and operations of this important and highly regulated area.

• Lead portfolio-wide HCP engagement and education strategy, including speaker programs, peer-to-peer education, and multi-brand programs where appropriate.
• Oversee program operations and establish governance, controls, and accountability for compliant execution in partnership with brands, field teams, Medical, Legal, Compliance, and agencies.
• Use data, insights, and performance measures to improve HCP engagement and simplify processes so field teams can focus on customers.

2. Corporate Accounts & Enterprise-Wide IDN Strategy

Lead the enterprise-wide IDN and Corporate Accounts marketing strategy, establishing an integrated approach for how the organization prioritizes, engages, and creates value for health systems and other complex organized customers.

• Lead enterprise-wide IDN strategy, aligning portfolio priorities with customer needs and a coordinated portfolio value proposition.
• Partner with Corporate Accounts and cross-functional leaders to prioritize strategic IDNs and turn customer and account insights into actionable strategies.
• Develop portfolio resources, tools, and engagement models that help account teams meet the needs of IDNs and corporate accounts.

3. Commercial KOL Engagement

Lead the commercial strategy for identifying, prioritizing, and engaging Key Opinion Leaders and other influential external experts including but not limited to Rising stars and Digital online Influencers.

• Lead commercial KOL strategy aligned with current and future portfolio priorities, including identification, segmentation, prioritization, and relationship-building with appropriate commercial leaders.
• Coordinate KOL engagement across portfolio marketing, brand teams, field teams, congresses, and other commercial stakeholders, and translate KOL insights into commercial strategy and execution.

4. U.S. Conferences & Congresses

Lead U.S. commercial medical conference and congress strategy and operations, ensuring major external meetings are leveraged as strategic portfolio opportunities.

• Lead annual U.S. conference and congress strategy and investment priorities, partnering with Global on international tier-one congresses and coordinating portfolio messaging, commercial presence, customer and KOL engagement, leadership participation, and field activation.
• Capture customer, competitor, and KOL insights to inform commercial priorities, and evaluate congress investments to improve strategic and commercial impact.

5. Lifecycle Management, Portfolio & Multi-Brand Marketing

Lead integrated marketing initiatives that span brands and lifecycle stages, ensuring the organization is positioned for today's business while preparing for future portfolio evolution.

• Lead commercial lifecycle strategy and multi-brand initiatives, translating long-term portfolio priorities into actionable commercial plans.
• Lead portfolio transitions, including strategic discontinuation and simplification, while maintaining current business performance.

People & Enterprise Leadership

• Lead, coach, and develop direct reports; lead talent discussion across ViiV and GSK enterprise. Create clear accountability while building their strategic and leadership capabilities.

• Establish priorities and operating rhythms across the Portfolio Marketing team.

Governance, Risk & Operational Excellence

• Maintain strong oversight and governance of HCP engagement, speaker programs, KOL engagement, congress activities, and other customer-facing initiatives.
• Ensure appropriate partnership with Medical, Legal, Compliance, and other governance functions.

Why You?

Basic Qualification
We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• Bachelor's Degree & 10 plus years commercial experience including sales or marketing, with experience in Brand, lifecycle Marketing, and LOE planning, Matrix and Senior Leader engagement and leadership, Digital strategy.
• 8 plus years of experience in leading and managing teams, including experience with large health systems or strategic accounts
• 6 plus years plus years of experience in US pharmaceutical/biotech in-line brand marketing
• 4 plus years of experience in strategy development and execution
• Experience with data-driven decision making, forecasting and resource allocation
• 2 days per week in office required
  

Preferred Qualification
If you have the following characteristics, it would be a plus:

• Experience in HIV, Hep C, Immunology, Oncology, or other Specialty or portfolio platforms
• Second line leadership experience, including field or customer facing teams
• Demonstrates an understanding of US Pharmaceutical channels, pricing, and market access strategies
• Experience and experience strategic account management and health systems strategy and leadership
• Experience and experience in collaboration with forecasting, planning and data development
• Demonstrated strategic thinking and analytical skills, balanced with strong operational experience
• Experience leading Lifecycle Management plans and developing innovative go-to-motivated market approaches
  Work Arrangement
  

#LI-ViiV

#LI-GSK

Skills

Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities.

Having a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - usrecruitment.adjustments@gsk.com

ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/