Marketing Manager, Frequency

The pay range is $73,000.00 - $132,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

As a member of the Guest Marketing Strategy (GMS) team, you will play a critical role in developing and executing guest-centric marketing strategies that drive business demand, deepen guest loyalty, increase shopping frequency, strengthen the Target brand, and support key priorities across Essentials & Beauty (E&B).

In your capacity as a Manager within Guest Marketing Strategy, you will independently lead marketing strategy and execution for key E&B categories. You will serve as a strategic partner to Merchandising leaders, vendors, and collaboration partners, translating business priorities into impactful marketing plans and connected guest experiences.

In addition to your category leadership responsibilities, you will have the opportunity to drive broader enterprise impact by leading key cross-division initiatives and partnerships, including Back to College, Owned Brands and Target Optical. In these highly visible leadership roles, you will set strategic direction, align cross-functional partners, and guide integrated activation plans across the guest experience to deliver against shared business priorities and drive meaningful business impact.

Success in this role requires strong strategic thinking, independent decision-making, exceptional relationship management, and the ability to influence across teams and leadership levels. You will also help advance how GMS drives business results by developing tools, insights, and scalable ways of working that elevate our collective impact.

Core responsibilities

• Lead category marketing strategy: Independently own the development, planning, activation, and optimization of marketing strategies, ensuring alignment with business priorities and guest needs.

• Drive strategic merchant partnerships: Serve as the primary GMS partner to Merchant Directors and their teams, independently leading business conversations, bringing forward guest and marketing perspectives, influencing decisions, and translating category priorities into actionable strategies.
• Lead cross-functional collaboration: Build trusted relationships across Merchandising, Creative, Media, Marketing, Digital, and other areas of excellence to drive alignment, resolve challenges, and bring connected marketing experiences to life.
• Manage external partnerships: Independently lead marketing conversations with vendors and collaboration partners, aligning on shared objectives, marketing opportunities, and execution plans.
• Anticipate and mitigate business risks: Proactively identify challenges, navigate ambiguity, and recommend solutions to ensure timely and accurate execution, particularly within high-visibility and fast-moving promotional work.
• Elevate the GMS merchant service model: Help develop and implement tools and resources that enable more proactive and strategic merchant partnerships, including quarterly business performance recaps, pre-season activation planning tools, and marketing collateral that supports the broader GMS team.
• Measure and optimize performance: Leverage business results, guest insights, segmentation, and behavioral trends to inform marketing strategies, evaluate effectiveness, identify opportunities, and recommend optimizations that drive continuous improvement.
• Represent GMS: Serve as a trusted marketing thought partner in key internal and external business relationships, confidently representing the team's perspective and influencing decisions across leadership levels.
• Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You

• Bachelor's degree in Marketing, Business, or equivalent experience.

• 5+ years of experience in marketing, brand strategy, retail marketing, or related disciplines.

• Experience working within a large, established consumer-facing brand, with a demonstrated ability to navigate complex cross-functional teams.

• Strong strategic thinking skills with the ability to translate business objectives, guest insights, and category priorities into actionable marketing strategies.

• Strong creative and digital media acumen, with the ability to translate marketing strategies into compelling briefs, guide execution, and evaluate work against defined objectives.
• Demonstrated ability to independently lead complex marketing initiatives and influence decisions across cross-functional teams and leadership levels.

• Strong communication and interpersonal skills, with the ability to build trusted relationships with senior leaders, merchant partners, vendors, and external stakeholders.

• Proven ability to navigate ambiguity, manage competing priorities, and make sound decisions in a fast-paced, evolving business environment.

• Exceptional organizational skills and attention to detail, particularly when managing complex, time-sensitive marketing activations.

• Experience developing marketing plans, performance recaps, and strategic presentations that communicate results and business opportunities.

• Self-starter with a proactive, solutions-oriented mindset and a passion for collaboration and continuous improvement.

• Experience in retail, merchandising partnerships, promotional marketing, or category marketing a plus.

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

Benefits Eligibility

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Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.