Product Campaign Manager — SME-C Whitespace

Avanade’s SME-C growth strategy is focused on bringing pre-packaged offers to mid-market clients through an integrated digital and inside sales motion, with digital commerce planned as the model evolves. The Avanade Product Campaign Lead will translate these offers and commercial priorities into audience-led marketing campaigns that reach the right buyers, generate qualified demand, and contribute to pipeline growth.

This role will serve as the bridge between the business and the market, owning how Avanade’s offers are positioned and activated through messaging, campaigns, digital channels, nurture programs, and sales enablement. Working closely with business, GTM, campaign, demand generation, paid media, marketing automation, and inside sales teams, the Product Campaign Lead will orchestrate the end-to-end marketing approach while ensuring campaigns remain aligned with the underlying offer and commercial strategy.

• Translate offer, pricing, audience, and commercial strategies into integrated marketing campaigns for SME-C and mid-market buyers.
• Develop audience-led messaging frameworks, value propositions, proof points, and objection-handling strategies that clearly communicate the value of Avanade’s pre-packaged offers.
• Use buyer insights, campaign performance, market feedback, and inside sales input to continually refine messaging, targeting, and campaign strategy.
• Design end-to-end campaign strategies, including target audiences, channel mix, creative approach, calls to action, conversion goals, and customer journeys.
• Develop clear campaign briefs and provide strategic direction to campaign management, paid media, marketing automation, demand generation, and other specialist execution teams.
• Define landing page, digital experience, and nurture strategies that move prospective buyers from initial engagement through qualification and sales conversations.
• Partner with inside sales to establish lead qualification and scoring criteria and improve marketing-to-sales handoffs.
• Develop sales enablement materials, messaging, and prospect-engagement context that help inside sellers effectively follow up on marketing-generated demand.
• Partner with business and marketing leadership to help define the customer experience and marketing requirements for future digital commerce capabilities.
• Develop marketing measurement frameworks and monitor qualified traffic, campaign conversion, MQL volume and quality, nurture engagement, and pipeline influence.
• Partner with Marketing Operations to support campaign data quality, reporting, and measurement through the Growth Demand Engine.
• Communicate campaign performance and recommendations to business and marketing leadership, using results to continually optimize messaging, audiences, channels, and investment.

Basic Qualifications

• Minimum of5 years of B2B marketing experience, including product marketing, solution marketing, demand generation, or campaign marketing.

Preferred Qualifications

• Experience marketing technology services, SaaS, consulting services, or pre-packaged technology solutions.
• Experience designing integrated campaigns across paid search, paid social, email nurture, landing pages, and other digital channels.
• Experience developing positioning, messaging frameworks, campaign briefs, nurture strategies, and sales enablement materials.
• Experience with B2B audience segmentation, buyer personas, customer journeys, and lead scoring.
• Experience partnering with inside sales or business development teams to improve lead quality and marketing-to-sales conversion.
• Experience working within or alongside the Microsoft partner ecosystem.
• Experience supporting digital commerce, product-led growth, or self-service purchasing models.
• Experience working with marketing automation, demand generation, and marketing measurement platforms.
• Strong written and verbal communication skills.
• Strong analytical and commercial acumen.
• Ability to translate complex technology or service offerings into clear, buyer-focused marketing messages.
• Ability to lead through influence and coordinate cross-functional teams in a matrixed environment.
• Ability to create structure, processes, and operating rhythms in a developing or evolving business environment.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 11/30/2026. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:

U.S. Employee Benefits | Accenture

Role Location Annual Salary Range California $94,400 to $224,600 Colorado $94,400 to $194,100 Connecticut $94,400 to $194,100 District of Columbia $100,500 to $206,700 Illinois $87,400 to $194,100 Maine $80,400 to $165,300 Maryland $94,400 to $194,100 Massachusetts $94,400 to $206,700 Minnesota $94,400 to $194,100 New York $87,400 to $224,600 New Jersey $100,500 to $224,600 Ohio $87,400 to $179,700 Virginia $87,400 to $206,700 Washington $100,500 to $206,700

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

What We Believe

We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.

Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here

Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

For details, view a copy of the  Accenture Equal Opportunity Statement

Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.

Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.